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Outbound rarely fails at the dial. It fails at the list — the wrong account, the wrong title, a number that stopped working two roles ago. Building the list is the part of outbound that decides everything downstream, and it is the part nobody wants to own. LumisReach builds it before the campaign runs, and re-builds it on whatever cadence keeps the campaign fed.

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What comes back

Industry, headcount band, revenue band, geography and technology fingerprint are applied together. An account that misses one filter does not appear, which is what keeps a list from quietly widening over time.
Decision-maker, influencer or end-user depending on what you asked for, each with a title, a work address and a phone number checked against current carrier data before it leaves the platform.
Everything already sitting in your CRM is excluded. Nobody burns a dial on a contact another rep has in flight, and nothing lands twice under two different owners.
Firmographics, role context and recent triggers — funding, leadership changes, launches — populate ahead of the campaign, so the opening line has something to be about. See Enrich leads.
Net-new accounts and contacts land in HubSpot, Salesforce, LeadConnector or Zoho, flagged with their source and timestamped, so an audit later has something to read.

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Two lists, side by side

Both lists arrive phone-validated and ready to dial. Neither one required a person to spend a morning in a data tool.

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Setting the brief

1

Describe the account, not the persona

Industry, size, geography, technology, recent triggers. Save more than one brief if you run more than one motion — they do not have to share filters.
2

Connect the CRM you dedupe against

For an agency, that is the client’s CRM rather than your own. This is the single most common configuration mistake and the easiest one to avoid.
3

Sample 25 before you commit

Read a sample batch and adjust. A brief that is slightly too broad is much more expensive to discover after 1,000 dials than after 25 rows.
4

Pick the refill cadence

Weekly, fortnightly or monthly. The campaign should never be the thing waiting on the list.
5

Hand it to the campaign

Sourced contacts flow into outbound. Email opens the sequence; the voice agent calls on engagement.

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Where it earns its keep

  • Software teams that need AE-ready pipeline without standing up a list-building function.
  • Regulated services where the account list has to be scoped before anyone dials it.
  • Manufacturing and distribution where territory rules decide who may be contacted by whom.
  • Professional services selling into a narrow, named set of buyers.
  • Agencies, who need a fresh client-scoped list every week under their own brand.

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Before the first dial

Numbers are validated against carrier data on the way into a campaign, and DNC scrubbing runs again per attempt rather than once at import. Consent records, disclosures and per-contact audit trails are written as the campaign runs, which is what makes a legal review a read rather than a reconstruction.

Build your first brief

$20 gets you a number and 14 days.

What it costs to run

Tiers from $95/mo, $0.20 a minute over the block.