The metric this moves is meeting quality, not meeting volume. Expect total meetings to fall. What should rise
is the share of them that reach a second conversation.
What the bar is made of
Criteria are conversation guidance rather than a script. The agent hears an ambiguous answer and follows up on it, which is the entire difference between a screening call and a web form read out loud.
A screen that ends in a no
Agent: Hi Mark — Hartwell & Co. You asked for a strategy session. A couple of quick questions so we pair you with the right partner. Mark: Go ahead. Agent: What would make the session worth your time — what do you want to walk away holding? Mark: Honestly, we’re still working out whether to bring anyone in at all. Agent: That’s a fair place to be, and it’s earlier than where we’re useful. We work with teams that have already decided and are picking a partner. Let me send you the short decision guide instead, and pick this back up when you’ve made the call internally. Mark: That’s more useful anyway.Nobody’s Thursday afternoon was spent finding that out, and Mark did not get a brush-off — he got the thing he actually needed.
What a rep receives
Every screened booking arrives with a recording, a full transcript, structured answers against each criterion, and a short summary written for someone with thirty seconds. The prep that a rep used to do in the first ten minutes of the call has already happened.Turning it on
1
Write the bar down
Per booking type if you sell more than one thing. The bar being explicit is most of the value — it is usually the first time it has been written anywhere.
2
Point your booking sources at it
Website, demo request, referral, paid campaign, or any webhook. Requests route through the screening call before they see availability.
3
Decide where the no goes
A resource, a nurture track, a partner referral, or a dated callback. A screened-out contact should still leave with something.
4
Route the yes
By industry, deal size, region or round-robin, onto the calendar of the person who owns it.
Where it pays for itself
- Software demo qualification, where AE-fit decides whether the hour is worth holding.
- Consulting and professional services, where partner time is the cost centre.
- Regulated advice, where suitability screening is not optional.
- Any high-ticket service in which a bad-fit meeting costs more than the lead did.
Screen the next inquiry
$20, a real number, 14 days.
What it costs to run
Tiers from $95/mo, $0.20 a minute over the block.