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Your AI needs a phone number to answer. You can get a new LumisReach number instantly or forward calls from your existing business line.

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Two options

Get a new number

Instant setupGet a dedicated LumisReach number with your preferred area code. Live immediately.Best for: Testing, new businesses, separate AI line

Forward existing number

Keep your numberForward calls from your current business line to LumisReach. Customers call the same number.Best for: Established businesses, keeping existing number

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Option A: Get a new LumisReach number

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How it works

  1. Choose your area code
  2. Pick from available numbers
  3. Done. Number is live immediately

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Choosing an area code

Pick an area code that makes sense for your business:
  • Local area code. Customers see a familiar number
  • Toll-free (800/888). Professional, nationwide feel
  • Specific market. Target a particular geographic area

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Pricing

  • Local numbers: $3/month per number
  • Toll-free numbers: $5/month per number
Most businesses start with one number. You can add more anytime.

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Option B: Forward your existing number

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How it works

Keep your current business phone number. Forward calls to your LumisReach number when you want AI to answer.
1

Get a LumisReach number

This is the destination for forwarded calls
2

Set up forwarding with your carrier

Configure your current provider to forward calls
3

Test it

Call your business line and verify AI answers

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Forwarding options

All calls go to AI. You never ring.Best for: Full AI takeover, after-hours coverage

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Setting up forwarding by carrier

  1. Dial *21* followed by your LumisReach number, then #
  2. Example: *21*555-123-4567#
  3. Press Call
  4. To disable: Dial #21#
  1. Dial *72
  2. Enter your LumisReach number
  3. Press Call and wait for confirmation
  4. To disable: Dial *73
  1. Dial **21* followed by your LumisReach number, then #
  2. Example: **21*555-123-4567#
  3. Press Call
  4. To disable: Dial ##21#
Contact your phone provider to set up call forwarding. Most business lines support forwarding to any number.
Log into your VoIP dashboard and set up forwarding rules. Most VoIP providers have flexible forwarding options.

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Option C: Port your number

Want LumisReach to fully own your existing number? You can port it over.

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How porting works

  1. Submit a port request with your current carrier info
  2. We handle the transfer (usually 1-2 weeks)
  3. Your number now lives on LumisReach
  4. All calls come directly to AI

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When to port

Port if you want to:
  • Eliminate your current phone bill
  • Have full control in LumisReach
  • Stop managing forwarding

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When not to port

Keep forwarding if you:
  • Want to keep your current carrier
  • Need to receive calls on a physical phone sometimes
  • Are still testing LumisReach

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Multiple phone numbers

Some businesses need multiple numbers: Add as many numbers as you need. Each can have different AI configurations.

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Outbound call capacity

If you’re running outbound campaigns, two things control your throughput: the number of phone numbers you own (each one is capped at 75 outbound calls per day to protect carrier reputation) and the number of dedicated concurrent lines you have (each runs one call at a time at $25/mo). Local area codes get materially higher answer rates than toll-free numbers, so most outbound campaigns are best run from a pool of local numbers.

Call capacity planning

Full capacity math, budget-vs-goal tables, and recommended starter setups.

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Branded caller ID

Without registration, outbound calls show as a 10-digit number, or worse, get labeled “Spam Likely”. With Branded Calling, the receiving phone shows your business name. Answer rates rise materially as a result.

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What it does

  • Displays your business name on the receiving handset across the major US carriers.
  • Improves answer rates. Most operators see a meaningful lift once registration is live.
  • Reduces spam flagging by giving carriers a verified identity to associate with your numbers.
  • Includes STIR/SHAKEN attestation so your calls are cryptographically signed as legitimate.

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Registration process

1

Provide business info

Legal business name, address, EIN or Tax ID.
2

Verify identity

Confirm you’re authorized to represent the business.
3

Submit to carriers

LumisReach submits to AT&T, Verizon, T-Mobile, US Cellular, and most regional carriers.
4

Approval

Usually 5 to 10 business days.
5

Activation

Your name starts displaying on outbound calls automatically.

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What displays

Keep it short. 15 characters or fewer renders best.

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Pricing

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Maintaining reputation

Once registered, the reputation of your numbers is something you have to protect. Call during reasonable hours, honor opt-outs immediately, keep the message relevant, and identify yourself clearly. Spam reports and block rates show up in your dashboard so you can react before reputation deteriorates.

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Troubleshooting

Older phones and a few smaller carriers don’t display Branded Calling. Major carriers on current devices will.
Reputation takes time to build. Reduce call volume temporarily and focus on quality calls.
Usually a mismatch in business info. Verify the EIN and legal name match official records exactly.

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Voicemail

If you enable voicemail fallback for outbound:
  • Inbound calls always reach AI directly (no voicemail).
  • If the AI can’t complete an outbound call, it can leave a voicemail per your script.

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Testing your number

After setup, test it:

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FAQ

We don’t recommend it. Get a dedicated business number to keep work and personal separate. Numbers start at $3/month.
Use conditional forwarding. Forward to AI after X rings, during certain hours, or when you’re busy. You control when AI picks up.
Yes. AI can transfer calls to you or any team member. Set up transfer rules for emergencies, VIP customers, or complex requests.
No. One number can handle all your automations (receptionist, reminders, callbacks). The AI knows which context to use based on who’s calling and why.

Get Your Number

Set up your phone number in 60 seconds.