Video templates

A template is the recipe for a video. Pick one in the Video preferences step of Create Video. The picker has two shelves: Viral Videos (a finished, narrated video) and Viral Images (a carousel of captioned slides to swipe through). Hover any card or preset to play a 10-second sample. Not sure which to pick? Skip the choice: the producer recommends templates in the Research step, and Generate Automatically picks one for you.

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At a glance

Templates marked No write their own script scene by scene (or slide by slide). You still review and edit every scene before it renders.

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Talking avatar

An AI spokesperson reads your script over a capture of your website, a photo, your footage, or a demo of your product. This is the default and the most versatile template.

• AI avatar: a studio presenter, or your own digital twin made from a photo or video.
• Record yourself: film yourself reading the script (upload up to 500MB). LumisReach cuts you out of the background and places you over your page.

Backgrounds: the original footage, an image, your page, your page scrolling, a video, or an automated demo.

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Motion graphics

No presenter. A narrator over animated, code-drawn scenes. Pick Freeform to describe the look you want in your own words, or start from a style: Launch Video, Bold Poster, Premium 3D, Soft Wellness, Executive, Neon Arcade, Hologram, Fresh Menu, Blueprint, Prism, Momentum, Boutique, Notebook, Newsroom, Diorama, Clinic, iMessage thread and Animated diagram. Each style notes the businesses it suits. For example, Clinic is built for dental, medical and vet practices, and Fresh Menu for restaurants.

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Automated Demo

An AI agent opens your site in a real browser, clicks through the feature you name, and the session is screen-recorded under a narrator. It can sign in with a demo account first.

• Needs a website.
• Set Feature to demo (for example “booking an appointment”) and, if needed, Sign in first with demo credentials.
• Review and change the route it will take in Website Demo Path before it records.
• Up to 2 minutes long.

Use it for product launches, onboarding videos and “here’s how it works” posts.

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Freeform AI

One AI-generated clip per scene, cut together, riding a trend. Start from Freeform or a trend preset: Italian brainrot, Fruit character drama, Surprised narrator, Street interview, Cats running the office, or POV day in the life. You can choose the video model (for example PixVerse, Wan, Kling, LTX or Seedance). Models differ in look, speed and price, and the price updates as you switch.

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Meme hook

Opens on the first few seconds of a viral meme clip to stop the scroll, then your presenter takes over with the pitch. Choose from the built-in meme clips or upload your own.

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Interview

A 2, 3 or 4-way split screen of AI avatars trading questions and answers: a host and a guest, a panel, a customer and an expert. Faces are cast for each window, and you can swap any of them.

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Device Greenscreen

Plays your video, your website or your photos on the screen of a real, filmed phone, tablet, laptop or monitor. Pick the device clip, or leave it on Automatic and one is chosen whose screen suits your content. About 30 seconds.

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Real footage with caption

A real stock clip of a person, with your caption over it. Nothing on screen is AI-generated, which suits the “POV” and “nobody tells you” formats. Presets: POV, Nobody tells you, Me when, Hot take, or your own. Add up to three captions shown one after another, and an optional narrator.

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Slideshow

On the Viral Images shelf. 3 to 10 captioned slides, posted as a TikTok photo post or an Instagram carousel. Pictures come from your uploads, your website, or an AI image model. Presets: Listicle, Problem then fix, Myth vs. fact, and POV story.