> ## Documentation Index > Fetch the complete documentation index at: https://docs.lumisreach.com/llms.txt > Use this file to discover all available pages before exploring further. # Lending broker > A small-business lending broker runs outbound work across three channels. 29 qualified leads at about \$44 each, on roughly \$1,280 of voice spend over six weeks. # Lending broker LumisReach reployed an auto-dialer that connects answered calls live to their sales team, an AI agent that handles follow-up conversations on contacts who have already engaged, and SMS sequences that cover the spaces between. Over six weeks, the setup produced **29 qualified leads on \$1,280 in voice spend**. That's about **\$44 per qualified lead** on a flat \$0.20/min rate. Some campaign details are anonymized at the customer's request. Metrics come from the production run. | Field | Value | | ----------- | -------------------------------------- | | Vertical | Small-business lending broker | | Team size | 3 seats | | Channels | Auto-dialer · AI follow-ups · SMS | | Eligibility | Cold first touch + AI follow-up | | Compliance | TCPA · DNC scrubbing · state rulebooks | | Window | Six weeks | ## How it's set up The auto-dialer places hundreds of calls in parallel for the sales team. When a contact picks up, the call routes to a human rep with the record open. The rep talks; the dialer keeps them on conversations instead of on hold music. For contacts who had already engaged (a prior call, a web form, an inbound inquiry), the AI agent runs the return conversation. Two qualifying questions, then a route back to a human specialist. SMS covers the rest: a text after a voicemail asking whether a callback later works, a nudge before a scheduled call, a booking link the moment a qualified conversation ends. Same list as voice, same compliance enforcement, automatic unsubscribe handling. ## Qualifying leads The AI follow-up agent only flags a contact as qualified if two answers clear: * The business does at least **\$20,000/month** in revenue. * The business operates a **business bank account** (not personal). A lot of small-business contacts fail these questions. The gate is tight on purpose. ## Results | Metric | Value | | ------------------------------- | ------------: | | Connected conversations | **\~12,000** | | Qualified leads | **29** | | Qualified + interested signals | 62 | | Voice minutes | **\~6,400** | | Voice spend at \$0.20/min | **≈ \$1,280** | | Cost per connected conversation | **≈ \$0.11** | | Cost per qualified lead | **≈ \$44** | \$44 per qualified lead sits at the low end of the \$40 to \$650 CPL range typical in financial-services lead generation, on a gate stricter than most paid-acquisition flows enforce. SMS sends layer on top. ## A follow-up call The follow-up calls follow a consistent pattern. Names and dollar figures in the transcript have been changed. > **Agent:** Hi, this is the team at Mountain Lending following up on your inquiry from last week. Catching you at an okay moment? > > **Caller:** Yeah, briefly. > > **Agent:** Quick question. Roughly how much revenue does the business do in a typical month? > > **Caller:** Last few months, around \$30,000 to \$40,000. > > **Agent:** And does the business operate out of a business bank account, or a personal one? > > **Caller:** Business account. > > **Agent:** Got it. You'd be a fit for a conversation with one of our funding specialists. Want me to send a link to grab time? The agent asks the gate questions in conversation, captures the answers, and routes from there. ## SMS in the loop > *Hi, this is the team at Mountain Lending following up on your inquiry. Just left you a voicemail. Easier if we try again later today? Reply with a time that works.* > *Great talking. Here's the link to grab time with one of our funding specialists this week: \[link]. Reply STOP to unsubscribe.* Each text references the prior consent on file, includes an opt-out, and writes back to the contact's record so the next interaction picks up where the last one left off. The two-question gate pattern, applied across other verticals. The AI follow-up motion against aged opt-in lists.