> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lumisreach.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Landing page optimization
> An AI strategist reads your whole site, scores it on the six things that decide whether a visitor acts, and hands you a step-by-step playbook and widgets that turn visits into calls.
Buying more traffic is expensive. Converting the traffic you already have is not. **Conversion Optimization** points an AI strategist at the website you already run, scores it, tells you exactly what is costing you signups, and gives you widgets to paste in that turn visitors into phone calls, booked appointments and sales.
Find it in the sidebar under **Conversion Optimization**. It comes with the [Growth Marketing Manager](/pricing#growth-marketing-manager).
LumisReach optimizes the site you have. It does not host or build your pages, so it works alongside Shopify, WordPress, Webflow, Wix, Squarespace or a custom site.
## Add your site
Click **Add landing page** (the **+** beside the site switcher), enter the URL, and pick the business type: **E-commerce**, **Software** or **General**. The type shapes what the strategist looks for and which playbook you get. You can add several sites and switch between them.
## Overview: your conversion score
Click **Start analysis**. The AI strategist crawls the whole site, maps it in a **Website graph**, and gives it a **Website conversion score** across six areas:
| Area | What it checks |
| - | - |
| **Value proposition** | Is it obvious within five seconds what is offered, to whom, and why it is better? |
| **Call to action** | Is there one clear primary action, repeated, with low-friction wording? |
| **Trust and proof** | Testimonials, logos, numbers, guarantees, named people, policies |
| **Clarity and scannability** | Headline hierarchy, short paragraphs, plain language, no walls of jargon |
| **Friction and objections** | Pricing visibility, form length, unanswered objections, required signup |
| **Contactability** | How easily a ready-to-buy visitor can reach a human: phone, chat, callback |
Under the score, **Areas to improve** lists the specific fixes, in priority order. The strategist does not tell you to "improve the headline": it writes the headline. Chat with it to dig in ("Rewrite the hero for dentists", "What's hurting mobile visitors?"), and click **Analyze again** after you ship changes.
## Conversion Playbook
Once the site is analyzed, the **Conversion Playbook** gives you a step-by-step plan for your business type. Steps tick themselves off as LumisReach detects them on your site, and many have a one-click action:
* Analyze my website, or have the AI strategist review a page
* Turn on and install the [support widget](/getting-started/conversion/widgets#customer-support-widget), [phone field](/getting-started/conversion/widgets#phone-textfield-widget) or [discount popup](/getting-started/conversion/widgets#dynamic-discount-widget)
* Create a discount code
## Store Stats
E-commerce sites can connect their store under **Store Stats** to see revenue, average order value and best sellers next to the conversion work. Supported: **Shopify, WooCommerce, Wix eCommerce, Squarespace Commerce and Magento / Adobe Commerce**. You connect with an API key, and LumisReach only ever reads from your store.
A connected Shopify store also lets the discount popup report which codes turned into orders.
## Ask Lincoln
[Lincoln AI](/concepts/lincoln-ai) can drive all of this: "Analyze example.com and add a call-back widget to the booking page."
Support chat, phone callback, discount popup and lost customer recovery.
Send the traffic in the first place.
This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.