> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lumisreach.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Call Quality & Carriers

> How tier-1 carrier partnerships give LumisReach customers better pickup rates, cleaner audio, and lower per-minute pricing.

## Why call quality is a business problem

Two things decide whether a dial becomes a conversation: the network carrying the audio, and how the receiving phone labels the call. Most AI voice products lease capacity through reseller SIP providers, which means thinner margins, worse routing, and a caller ID that shows up as "Scam Likely."

LumisReach doesn't route through middlemen. We run on direct tier-1 carrier partnerships, which changes what customers actually get.

***

## What you get from tier-1 partnerships

<CardGroup cols={2}>
  <Card title="Lower per-minute pricing" icon="circle-dollar-to-slot">
    Direct carrier relationships cut out reseller markup. That is how we offer \$0.07/min outbound and \$0.20/min AI voice without cutting audio corners.
  </Card>

  <Card title="Higher pickup rates" icon="phone-arrow-up">
    Branded Calling puts your business name instead of "Unknown" or "Spam." Pickup rates go up; ban rates go down.
  </Card>

  <Card title="Cleaner routing" icon="signal-stream">
    Carrier-side reputation management means fewer spam flags, shorter post-dial delays, and more calls that actually complete.
  </Card>

  <Card title="HD voice where supported" icon="waveform">
    Wideband audio on carriers that enable it. The AI sounds like a real person on the other end of the line, not a compressed robocall.
  </Card>
</CardGroup>

***

## Branded Calling, explained

"Branded Calling" is the customer-facing name for what the telecom industry calls CNAM registration plus STIR/SHAKEN attestation. In plain terms: the carrier publishes your business name against every outbound number you own, and the major U.S. carriers trust that label.

The visible result on the receiver's phone:

* Before: `+1 (415) 555-0100` or `Scam Likely`
* After: `Acme Roofing` (with a verified checkmark on carriers that support it)

Branded Calling is included on every LumisReach plan. We handle registration with the major U.S. carriers and keep it in sync as you add numbers or rotate them.

See [Phone Numbers](/getting-started/setup/phone-numbers#branded-caller-id) for how numbers are provisioned and how Branded Calling is set up.

***

## Compliance is part of the infrastructure

Carrier partnerships are how we enforce TCPA and state rules at the network layer, not as an afterthought.

* **DNC scrubbing** runs before every dial against federal, state, and internal lists.
* **16 state rulebooks** enforce local calling hours automatically (no Sunday dials in Alabama, 8pm cutoff in Florida, and so on).
* **Consent and recording disclosures** are part of the agent script and the carrier's audit log.
* **Full audit trail** per contact: opt-in source, timestamps, consent status, recording.

[Read more in Compliance](/getting-started/features/compliance).

***

## Geographic coverage

Local presence in 14+ countries, including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Germany, France, the Netherlands, Spain, Italy, Sweden, Finland, and Denmark. Numbers are provisioned with the same Branded Calling and compliance stack in every market we support.

Need coverage somewhere we don't list? [Contact us](https://cal.com/lumisreach/30min) — most new markets take a week or two to add.

***

## What this means for your numbers

|                        | Reseller SIP (most AI vendors) | LumisReach (tier-1 direct)           |
| ---------------------- | ------------------------------ | ------------------------------------ |
| Per-minute pricing     | \$0.15–\$0.40                  | \$0.07–\$0.20                        |
| Caller ID              | Number only, or "Unknown"      | Your business name (Branded Calling) |
| Spam labeling          | Common after \~50 calls        | Rare; reputation actively managed    |
| Audio quality          | Standard; often compressed     | Wideband HD where supported          |
| DNC / TCPA enforcement | App-layer, best-effort         | Network-layer, automatic             |
| Setup                  | Bring your own registrations   | Included and managed                 |

***

<CardGroup cols={2}>
  <Card title="Branded Calling setup" icon="badge-check" href="/getting-started/setup/phone-numbers#branded-caller-id">
    Register your business name with every major U.S. carrier.
  </Card>

  <Card title="Get a phone number" icon="phone" href="/getting-started/setup/phone-numbers">
    Provision new numbers or port existing ones.
  </Card>
</CardGroup>